Your domain name is the first thing that you need to set up before creating your blog or site, this will affect your indexed pages if you forget to configure it. Your domain name has two versions, www.yourdomain.com and yourdomain.com without the (www), you forget sometimes that Google will index your pages for different domains, this will risk your long-term page indexing, thus you lose page ranking because you indexed pages will be divided between two domains, instead of one.
Why Set a preferred domain name?
How much back-links you have to your blog? do you know the anchor text in these links?
Most of people who link to your blog, will use different domain names, with and without the WWW. So they link to different domain names, and this will affect directly your website ranking, for example you will have two different Google page rank or the same domain name, of course to your domain name ranking will be much better with one single domain name.
At the same time there is a risk that Google will mark some of your pages as duplicate content.
To set up your preferred domain name you need to forward yourdomain.com to www.yourdomain.com, this way you get all the page indexed for your main domain name without problems. So you’ll redirect all your traffic to the same domain name. To set your preferred domain name, just follow the next easy steps:
First thing you need is to add your secondary domain name to your Google webmaster tools to verify your ownership, just add your site as normal and verify it as the main domain name, now you have verified the Yourdomain.com without the (www).
Sign in to your google webmaster tools account, click your site, then Site Settings at the top right.
Now, all you have to do is to select www.yourdomain.com, your main domain as shown in the screenshot below.
Now you have one domain name instead of two. Congratulations.
Please remember that Google will see all your coming links even with WWW or without it as the same, thus, your domain name will look as the majority of domains.
You can also define the full domain name for your blog from the beginning, it’s easy and all you have to do is selecting the protocol “www” with auto installers like Softaculous, at the same time you can change your domain name directly from your WordPress dashboard but it will cause problems, especially if you’re a newbie.
There is no exact domain name structure to use, but the majority of popular websites, are using the full domain name instead of the short one, some people believe that the full domain name add some value to their SEO, some other believe the inverse.
If you type Google.com in your browse’s URL bar, you will be taken to www.Google.com so remember this and make your website looks professional when people type your URL address. Anyway, you’ve learned how to set your preferred domain name and now, your links will redirect to the same domain name and this is what you need after all. If you have lots of backlinks, then, this will add real value to your domain, you need one single address and not two of them.