Set Your Preferred Domain Name in Google Webmaster Tool

How Set Your Preferred Domain Name in Google Webmaster Tools

In Blogging by Fathi Arfaoui4 Comments

Your domain name is the first thing that you need to set up, before creating your blog or site. That will affect your indexed pages if you forget to configure it. Your website domain has two versions, and without the (www).

People forget sometimes that Google will index their pages for different domains, this will risk their long-term page indexing. That way, they lose page ranking because the indexed pages will be divided between two domains, instead of one.

Why Setting a preferred domain name?

How many backlinks you have to your blog? Do you know the anchor text in these links?

Most of people who link to your blog, will use different domain names, with, and without the www. So, they link to different domain names, and this will affect directly your website ranking, for example, you will have two different Google page rank or the same domain name, of course to your domain name ranking will be much better with one single domain name.

At the same time, there is a risk that Google will mark some of your pages as duplicates content.

To set up your preferred domain name, you need to forward to, this way you get all the page indexed for your main domain name without problems. So you’ll redirect all your traffic to the same domain. To set your preferred domain name, just follow the next easy steps:

The first thing you need is to add your secondary domain name to your Google webmaster tools to verify your ownership. Just add your site as normal, and verify it as the main domain, now, you have verified the without the (www).

Sign into your Google webmaster tools account, click your site, then ”Site Settings” at the top right.

Set Preferred Domain Name

Now, all you have to do is to select, your ”main domain” as shown in the screenshot below.

Google Webmaster Tools

In this case, you have one domain name instead of two. Congratulations.

Please remember that Google will see all your incoming links even with www, or without it as the same. Thus, your domain will look as the majority of domains.

You can also define the full domain name for your blog from the beginning, it’s easy and all you have to do is select the protocol www with auto installers like Softaculous. At the same time, you can change your domain directly from your WordPress dashboard, but, it will cause problems, especially, if you’re a newbie.

There is no exact domain name structure to use, but, the majority of popular websites are using the full domain name instead of the short one. Some people believe that the full domain add some value to their SEO, some others believe the inverse.

If you type in your browse’s URL bar, you will be taken to, so remember this and make your website look professional when people type your URL address.

Anyway, you’ve learned how to set your preferred domain name and now, your links will redirect to the same domain and this is what you need after all. If you have lots of backlinks, then, this will add real value to your domain, you need one single address and not two of them.

Fathi Arfaoui is a Physicist, Blogger and the Founder of this website. He shares WordPress and Blogging tips to build a better blog and succeed online with the right marketing strategies and business in general.


  1. Qasim

    Hi Fathi,

    It’s important to setup the preferred domain name in Google webmaster tools, I know you can’t control how people link to your website but you can control how you build you own links to your domain name so you have to choose the domain name that you will be linking to the most. Thanks for sharing these easy steps to setup the preferred domain.

  2. Jasmeet Singh

    Thanks for this solution. I have a problem regarding webmaster tools. I have selected my site with WWW but it want from me to verify it that I am the real owner of this site. How can I verify it?

Have Something To Add?